Symbolism
A symbol is a person, place, or object that stands for something beyond itself.
Symbolism allows people to communicate beyond the limits of language.
Words themselves are mere symbols for something else.
EX: the American flag symbolizes the United States of America. The personal significance, however, varies. A U.S. army veteran cherishes its meaning. A terrorist, on the other hand, finds it despicable. A green piece of paper with George Washington's picture on it symbolizes one dollar. A billionaire considers it chump change. A beggar considers it a treasure.